Sales & Marketing CV Template
A results-focused CV template perfect for sales professionals and marketing specialists, highlighting achievements and metrics.
Template Features
- ATS-Friendly
- Results Focus
- Clean Layout
- Metrics Highlight
Perfect For
- Sales representatives
- Marketing managers
- Account executives
- Business development
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About This Template
The Sales & Marketing CV template is designed for results-driven professionals who need to demonstrate measurable business impact. This template leads with achievement metrics and revenue figures, which is exactly what sales directors and marketing VPs look for when reviewing candidates. It features a prominent results summary section, structured areas for campaign highlights and client relationships, and a clean layout that keeps the focus on numbers and outcomes. Whether you are a B2B account executive, digital marketing specialist, brand manager, or business development director, this template helps you tell your professional story through the lens of commercial impact. The design is deliberately clean so your revenue figures, conversion rates, and growth percentages become the visual focal point.
Why Use This Template
Results-first layout that highlights revenue targets achieved, deals closed, and campaigns delivered
Dedicated sections for key accounts, client relationships, and market expansion achievements
ATS-compatible formatting with strong keyword optimisation for sales and marketing roles
Clean design that lets your numbers and achievements speak louder than decorative elements
How to Customise This Template
- 1
Lead every bullet point with a number: '£2.4M in new business revenue', '150% of annual quota', '38% increase in MQL conversion rate'.
- 2
Include a 'Key Achievements' summary at the top with your 3–5 most impressive commercial results — this is what recruiters read first.
- 3
Name major accounts and recognisable clients where NDA agreements permit — brand recognition adds credibility.
- 4
For marketing roles, include campaign types (PPC, SEO, content, ABM) alongside the channels and budgets managed.
Industry-Specific Advice
Sales and marketing hiring is almost entirely metrics-driven. SaaS companies look for ARR growth, churn reduction, and land-and-expand deal structures. FMCG companies want brand awareness metrics, market share data, and retail distribution achievements. Digital agencies focus on campaign ROI, client retention rates, and creative effectiveness scores. B2B sales roles demand pipeline management, CRM proficiency (Salesforce, HubSpot), and complex deal navigation experience. If you cannot quantify an achievement, consider whether it belongs on your CV at all.
Formatting & Presentation Guide
Two pages maximum. Use bold text for all revenue figures and percentage improvements to create visual impact. Organise roles chronologically with the most recent first. Include a concise professional summary (3 sentences) that positions you with your total revenue responsibility and sector expertise.
Frequently Asked Questions
Should I include my exact sales figures on my CV?
Yes, where possible. Use percentages if exact figures are confidential: 'Achieved 142% of £1M+ annual target'. Recruiters in sales and marketing expect to see numbers — CVs without metrics are often rejected.
How do I present marketing results without revenue attribution?
Focus on metrics you can own: leads generated, traffic growth, engagement rates, campaign reach, cost-per-acquisition improvements. Where possible, link marketing activity to pipeline or revenue influence.
Is this template suitable for business development roles?
Yes. Business development professionals should emphasise new market entry, strategic partnerships, and revenue from new business streams. Use the achievement sections to highlight deal sizes and client acquisition.
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