Sales & Marketing CV Templates
Results-focused CV templates for sales professionals and marketing specialists.
Sales and marketing professionals drive revenue growth and brand awareness for organisations across every sector. These are fundamentally results-driven roles, and your CV must reflect that by leading with measurable achievements rather than job descriptions. Hiring managers in sales and marketing spend an average of 7 seconds on initial CV screening — and what they look for is numbers: revenue generated, targets exceeded, campaigns delivered, and growth achieved. Whether you are a field sales representative, a digital marketing manager, a business development director, or a brand strategist, your CV needs to prove that you deliver commercial results. The sales and marketing job market is competitive, with strong demand for professionals who combine strategic thinking with practical execution and data-driven decision-making.
Available Templates
Sales & Marketing CV
Results-focused template highlighting achievements and metrics
Features:
Perfect For These Roles
- Sales Representative
- Marketing Manager
- Account Executive
- Business Development
- Digital Marketer
- Sales Director
Industry Tips
- • Quantify achievements with specific numbers and percentages
- • Highlight revenue growth and target achievements
- • Include marketing campaigns and their results
- • Showcase client relationship management skills
Key Roles in This Industry
Account Executive / Sales Representative
Manages the full sales cycle from lead generation through to closing deals. Builds and maintains client relationships, conducts product demonstrations, negotiates contracts, and consistently works towards monthly and quarterly revenue targets.
Digital Marketing Manager
Plans and executes digital marketing strategies across channels including paid search, social media, email, content marketing, and SEO. Analyses campaign performance using data and optimises for ROI and conversion.
Business Development Manager
Identifies and develops new business opportunities through market research, networking, and strategic partnerships. Builds relationships with prospective clients and creates proposals that align with business growth objectives.
Brand / Product Manager
Develops and manages brand positioning, product launches, and go-to-market strategies. Conducts market research, analyses competitive landscapes, and coordinates cross-functional teams to deliver brand objectives.
Career Advice
Sales and marketing careers reward those who can demonstrate a consistent track record of exceeding targets. Build your personal brand alongside your employer's — maintain a strong LinkedIn presence, share industry insights, and develop thought leadership in your niche. For sales professionals, master consultative selling and develop expertise in CRM systems (Salesforce, HubSpot). For marketers, become proficient in analytics and attribution modelling — the ability to connect marketing activity to revenue is increasingly essential for career progression. Consider professional qualifications such as CIM (Chartered Institute of Marketing) or ISM (Institute of Sales Management) to strengthen your credentials.
Salary Insights
Sales and marketing salaries vary significantly based on seniority, sector, and commission structures. Sales executives typically earn £25,000–£35,000 base plus commission, with OTE (on-target earnings) of £35,000–£55,000. Senior account managers earn £40,000–£60,000 base with OTE of £60,000–£90,000. Sales directors can earn £70,000–£120,000 base with OTE exceeding £150,000. Marketing coordinators start at £24,000–£30,000, marketing managers earn £35,000–£55,000, and heads of marketing £55,000–£85,000. Digital marketing specialists (PPC, SEO, marketing automation) command premium salaries, with senior practitioners earning £50,000–£70,000. Commission structures in sales can double base salary for top performers.
CV Writing Tips for This Industry
- 1
Lead every achievement with a number: '£2.4M in new business revenue', '142% of annual quota', '38% increase in lead conversion'.
- 2
Include a 'Key Achievements' summary at the top of your CV with your 3–5 most impressive commercial results.
- 3
Name major clients and recognisable brands where NDA agreements permit — brand recognition adds immediate credibility.
- 4
For marketing roles, specify campaign types (PPC, ABM, content), channels managed, and budget sizes alongside performance metrics.
- 5
Use action verbs that convey commercial impact: generated, accelerated, captured, expanded, maximised, secured.
Frequently Asked Questions
Should I include my exact sales figures on my CV?
Yes, wherever possible. If exact figures are confidential, use percentages: 'Achieved 142% of £1M+ annual target'. Recruiters in sales expect to see numbers — CVs without metrics are regularly rejected.
How do I present marketing ROI on my CV?
Use the metrics you can directly influence: leads generated, cost-per-acquisition, conversion rates, traffic growth, and campaign ROAS. Where possible, connect marketing activity to pipeline value or revenue influence.
Is this template suitable for B2B and B2C sales roles?
Yes. B2B sales professionals should emphasise deal complexity, sales cycle length, and enterprise client management. B2C professionals should highlight volume metrics, customer acquisition costs, and brand engagement.
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